No sign-up, no email required. Read it and go.
Who this is for
Small UK charities that serve a place
Registered with the Charity Commission, OSCR or CCNI, running real services that local people search for. If someone in your town could type what you do into Google, there is something here for you.
- Community halls and village halls
- Day centres and lunch clubs
- Befriending and advice services
- Youth and family projects
- Local health and wellbeing charities
- Anything place-based, serving a town or a district
Probably not for you if
You are a national charity with an in-house digital team, or a grant-making trust with no public services to promote. Plenty of charities get sold this without anyone checking first, and I would rather tell you now.
How this works
Start free. Go further only if it is worth it.
Three steps, in order, and most charities never need more than the first two. Nothing here asks you to commit to the next thing before the last one has proved itself.
- 01FreeNo sign-up
The honest guide to Google Ad Grants
Every UK registered charity can claim around £7,500 a month of free advertising on Google Search. Most never do, and many who do lose it within a year.
- How to qualify and how to apply, start to finish
- The $2 bidding cap that quietly stops most grant accounts working
- The 5% click-through rule, and how to recover if you fall below it
- 02£750One off, no retainer
We set the grant up properly, once
The application is the easy part and you should feel free to do it yourselves. What follows it is where charities lose the grant, and that is the part worth handing over.
- Full account build: campaigns, keywords, ad copy, geo-targeting
- Conversion tracking configured and installed on your site
- Written handover so your team can run it afterwards
- Full refund if Google turns you down
If you would rather we kept an eye on the account afterwards, that is £90 a month. Nothing about the setup fee commits you to it.
See what is included - 03£295Per month, rolling
Charity OS, when the grant is not the bottleneck
Traffic is only worth having if what it lands on works. Charity OS is the website, the donor CRM and the automations underneath, as one system instead of five.
- Charity website, donor CRM, and Stripe donation forms with Gift Aid
- Hall hire booking, automated confirmations and reminders
- Monthly trustee-ready report in plain English
Cameron Harvey
Founder, Strive Creative
Why I built Charity OS
I'm Cam. For years I've run marketing for businesses, getting under the skin of what makes them tick and building the systems that turn that into results.
Then I picked up a charity client. Imagine This had just been through a big public rebrand and needed help with their Christmas campaign, donor outreach, and fundraising. I said yes, expecting it to feel like the work I'd always done. It didn't.
The deeper I got into the charity sector, the more I started to spot the same problem coming up. Every charity I spoke to was running on five different tools, with three different people copy-pasting between them. Donors slipping through the cracks. Volunteers waiting weeks for a reply. Hall hire bookings lost in someone's inbox. Fundraising opportunities missed, because nobody had time to chase them.
The mission, brilliant. The people, brilliant. The infrastructure underneath them, a mess.
So I made it my mission to fix it. To help as many small UK charities as I can stop chasing their own paper trail of donor data, their web developer for a simple project update, and their fundraising lead for stewardship that should have happened weeks ago.
That's why I built Charity OS. One system that holds it all together, runs in the background, and gives charities back the time to do the actual work.
Cameron Harvey
Founder, Strive Creative
Why I built Charity OS
I'm Cam. For years I've run marketing for businesses, getting under the skin of what makes them tick and building the systems that turn that into results.
Then I picked up a charity client. Imagine This had just been through a big public rebrand and needed help with their Christmas campaign, donor outreach, and fundraising. I said yes, expecting it to feel like the work I'd always done. It didn't.
The deeper I got into the charity sector, the more I started to spot the same problem coming up. Every charity I spoke to was running on five different tools, with three different people copy-pasting between them. Donors slipping through the cracks. Volunteers waiting weeks for a reply. Hall hire bookings lost in someone's inbox. Fundraising opportunities missed, because nobody had time to chase them.
The mission, brilliant. The people, brilliant. The infrastructure underneath them, a mess.
So I made it my mission to fix it. To help as many small UK charities as I can stop chasing their own paper trail of donor data, their web developer for a simple project update, and their fundraising lead for stewardship that should have happened weeks ago.
That's why I built Charity OS. One system that holds it all together, runs in the background, and gives charities back the time to do the actual work.
Start with the guide
Everything I know about Google Ad Grants for UK charities, written out in full. Free, no sign-up, nothing to unsubscribe from. If the grant will not work for your charity, the guide says so too.
Free · No sign-up · For UK registered charities